Which vehicle Would you click on FIRST? Which Picture displays the vehicle and the DEALERSHIP! In a PROFESSIONAL MANNER?
Vehicle Photos are often over estimated on their quality by dealers until they are compared side by side with a higher quality photo.. Unfortunately this is what the online consumer does
vigorously when shopping your inventory next to everyone else. They are drawn to the number of photos and the quality of the photo. Think to yourself does this vehicle look like a $30,000 vehicle or does it look like a $20,000 vehicle selling for 30k. This is what the consumer thinks. Also I encourage you to shop your own inventory. What does the customer see when doing a search that includes your vehicle? (300 mile radius). Are there other vehicles that look BETTER THAN YOURS? If their is, what can YOU DO to change it? Whether you take your own photos or you a third party does it for you DO NOT underestimate the importance HIGH QUALITY PHOTOS!! CHECK THEM REGULARLY!! Poor phots WILL significantly lower your results!
Vehicle Photos are often over estimated on their quality by dealers until they are compared side by side with a higher quality photo.. Unfortunately this is what the online consumer does vigorously when shopping your inventory next to everyone else. They are drawn to the number of photos and the quality of the photo. Think to yourself does this vehicle look like a $30,000 vehicle or does it look like a $20,000 vehicle selling for 30k. This is what the consumer thinks. Also I encourage you to shop your own inventory. What does the customer see when doing a search that includes your vehicle? (300 mile radius). Are there other vehicles that look BETTER THAN YOURS? If their is, what can YOU DO to change it? Whether you take your own photos or you a third party does it for you DO NOT underestimate the importance HIGH QUALITY PHOTOS!! CHECK THEM REGULARLY!! Poor phots WILL significantly lower your results!
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